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Reports & Analytics

Revenue, retention, utilisation and lead attribution — last 12 weeks.

Revenue · 30d
£14,820
+18.2% vs prev
Active clients
47
+4 this month
Session utilisation
84%
Target 80%
Lead → client
31%
Industry avg 18%
Avg LTV
£2,140
-3.1% vs prev

Revenue trend

By stream · last 12 weeks

1:1 Programmes Group Nutrition
W1
W2
W3
W4
W5
W6
W7
W8
W9
W10
W11
W12

Client cohorts

Acquired by month, retained vs churned
CohortAcquiredRetainedChurnedRetentionAvg LTV
Jan 2025871
88%
£2,460
Feb 2025660
100%
£2,820
Mar 20251192
82%
£1,940
Apr 2025981
89%
£2,210
May 202513121
92%
£1,880

REPs AI insight

Hybrid Programme revenue is up 22% — your strongest growth stream. Consider raising the Group Strength price by 8% to offset the −4% drop.

Top-performing services

  • 1:1 Strength Coaching£6,420
    +12%
  • Hybrid Programme£3,840
    +22%
  • Nutrition Strategy£2,180
    +8%
  • Group Strength£1,480
    −4%
  • One-off consults£900
    +18%

Lead attribution

  • REPs Directory
    38 leads · 34% converted
    £4,820
  • Instagram
    22 leads · 27% converted
    £2,140
  • Referral
    14 leads · 57% converted
    £3,260
  • Google
    11 leads · 18% converted
    £980
  • Walk-in
    6 leads · 50% converted
    £1,420