Trainerize — now ABC Trainerize, after the 2021 acquisition by ABC Fitness — is one of the oldest and most widely used personal training apps in the world. Founded in Vancouver in 2010, it built its reputation as a clean, reliable workout-delivery app and went on to power coaching programmes for tens of thousands of trainers, particularly across North America. If you've worked in any larger commercial gym in the last decade, there's a good chance someone in the building was using it.
The product itself is mature. The mobile experience is genuinely good, the workout builder is fast, and habits, messaging, video coaching and a meal-planning module are all available. ABC's gym-management ecosystem (Glofox, Mindbody, IGNITE) sits underneath it, which is why Studio Plus exists and why multi-location franchises lean towards it.
What Trainerize is not — and has never set out to be — is a register. You don't get found on Trainerize. There's no public profile a prospect can search, no credential to display, no UK-built consumer-side discovery. Trainerize assumes you already have clients. Once they're yours, it gives you a place to deliver to them.
REPs is the opposite shape. We start from the register — the verified, public-facing place clients search — and build the operations, coaching delivery and AI layer around it. REPs Pro is £59/mo (founding, was £79/mo) and includes the full software platform — directory profile, verification, CRM, bookings, payments, programmes, check-ins, nutrition, client portal and REPs AI. No paid add-on stack or per-client charges. Verified (£99/yr) is a separate public register listing, not coaching software, and is not included in this comparison.