Not just software.
An AI operating system for fitness professionals.
REPs has been the fitness industry's verified register since 2009. Now it's also the AI operating system that runs your practice — programmes drafted, check-ins summarised, leads scored, risks flagged, next moves ranked.
The register the public already searches.
Trainerize, MyPTHub and PT Distinction give you software. REPs gives you software and clients — because the public already lands here when they're looking for a trusted pro.
Verified professionals
The largest verified register of UK fitness professionals — and growing globally.
The industry's trust layer
Qualifications, insurance and CPD checked by humans — not a self-declared profile bio.
Where the public lands
Clients actively search REPs when they're looking for a trusted pro. You don't have to.
Five pillars. One operating system.
When clients arrive, REPs runs the rest. Built for fitness — every booking, programme, check-in and message wired into the same client record.
REPs replaces.
Stop paying six subscriptions to do one job. Bookings, payments, programmes, nutrition, follow-ups and your CRM — one record, one login, one bill.
Become the obvious choice in your area.
Trust gets decided before they message you. Your profile shows the badge, the qualifications, the insurance, the reviews — backed by the UK's verified fitness register since 2009.
- Verified badge backed by a 16-year register
- Qualifications, insurance and CPD shown live
- Reviews on the public record — not screenshotted on Instagram
- Indexed by location, specialism and price band
Stop losing the clients you've already won.
Slow replies cost you clients. REPs lands every lead in one pipeline with source, value, priority and a follow-up date — and AI scores intent and drafts the first reply before you've opened the tab.
- Pipeline stages from enquiry to booked consult
- Source tracking — know which channel pays
- Automated follow-up reminders, never another cold lead
- AI lead scoring and reply drafts ready to send
One record. The whole client.
Goals, programme, last check-in, next session, lifetime value, outstanding invoice — on one screen. The CRM the coaching apps don't have, wired to the coaching tools the CRMs don't have.
- Full client record with adherence and progress
- Programme and nutrition snapshot at the top
- Notes, bookings and payments in the same view
- Lifetime value and renewal date surfaced
Your schedule and your revenue, in one place.
Once they're a client, the rest is logistics. Sessions, consults, online check-ins and classes on one calendar. Invoices, subscriptions, refunds and revenue on one ledger. Nothing held together with three tabs and a Google Sheet.
- Calendar with availability and session types
- Stripe-powered payments and subscriptions — no per-booking commission, ever
- Live revenue, paid, pending and overdue
- Per-client invoice and payment history
Programmes your clients show off.
Weeks, workouts, sets, reps, rest, RPE and video demos — built in a clean editor and assigned in one click. Or one-line brief in, 12-week plan out, drafted by REPs AI for you to edit.
- Week-by-week structure with progression
- Curated exercise library with video demos
- One-click assignment, bulk edits across clients
- AI Programme Writer — drafted from a brief
Reclaim your Sunday evenings.
Check-ins, read for you. Adherence, sleep, stress, training, nutrition, measurements and photos summarised into one card per client — with a reply already drafted in your tone of voice.
- Single-screen check-in review per client
- AI Check-in Summariser — headline, change, ask
- Nutrition targets vs actuals with deltas
- Progress photos and measurements side-by-side
The app your clients tell their friends about.
And what your clients see matters as much as what you see. A portal that looks like a premium product, not a beta. Today's session, this week's targets, next booking, last message — wherever they open it.
- Client dashboard on web and mobile
- Programme, nutrition and check-ins in one tab each
- One-tap check-in with photos and metrics
- Bookings and payment history visible to the client
Your business, with a head coach.
And behind every screen, an operating layer. 14 AI capabilities working across programmes, check-ins, leads, risk and growth — drafting work, scoring intent, flagging churn, ranking the single move that pays this week. You stay the coach.
- AI Programme Writer — 12-week plan from one brief
- AI Check-in Summariser — a stack of reviews into one card
- AI Client Risk Alerts — who's about to ghost
- Weekly Next Move — the action that pays this week
Monday morning. One card. One move.
Not another dashboard you don't read. REPs ranks the highest-leverage action of the week — the price to raise, the client to renew, the package to launch — using your own numbers.
- Weekly Next Move card — ranked by revenue impact
- Revenue, retention and renewal forecasting
- Profile views, enquiry-to-client conversion
- Content Studio — posts and lead magnets on tap
The AI layer behind your fitness business.
Six places REPs AI shows up across your day.
Programmes, drafted in seconds
One-line brief in, 12-week plan out — with the right exercises, sets and video demos.
Check-ins, read for you
Six check-ins summarised into one card: the headline, the change to make, who needs you.
Leads, scored and answered
Every enquiry scored on intent, with a personalised first-draft reply ready to send.
Next Move, every Monday
The single highest-leverage action this week — which package, which client, which day.
Risk, flagged before it churns
AI watches adherence and tells you who's about to ghost — before they do.
Content, on tap and on-brand
Posts, captions and lead magnets drafted in your tone of voice from a one-line brief.
Join 25,000+ verified pros.
Founding pricing is locked for life — but only available before public launch.